Krista Snelling

President & CEO
Santa Cruz County Bank

Krista Snelling joined Santa Cruz County Bank in March 2021, bringing nearly 25 years of strategic financial and operational expertise to the role.Snelling is leading Santa Cruz County Bank’s expansion into Monterey County, with a focus on regional strategies that best support the Bank’s mission to build lasting relationships and be a trusted partner to empower growth and economic vitality.She established her banking career in Northern California, serving twice with Five Star Bank, first as Chief Financial Officer, and then returning as Executive Vice President, Chief Operating Officer and Chief Financial Officer. Snelling also served as Chief Financial Officer of Allworth Financial (formerly Hanson McClain), Chief Financial Officer of Inspire Communities, and spent several years serving audit clients with Arthur Andersen and KPMG.In 2019, Snelling was recognized by the Sacramento Business Journal as a CFO of the Year. The following year she was named as aSacramento Business Journal Woman Who Means Business and was awarded the Nancy Hotchkiss Woman of Impact Award by Commercial Real Estate Women (CREW), recognizing her impact on the commercial real estate industry.Snelling graduated from the University of the Pacific with a Bachelor of Science degree with a double major in Mathematics and Economics. She also holds a Master of Arts degree in Economics from UC Davis.She currently serves on the Board of Directors of the Western Bankers Association and Santa Cruz County Bank, and on the Executive Advisory Council of University of the Pacific’s Eberhardt School of Business.