Uplift Central Coast

A 6-county coalition contributing to a comprehensive approach to regional economic resilience.

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REACH, the Economic Development Collaborative (EDC) and Monterey Uplift Bay Economic Partnership (MBEP) — are working to attract investment and expand opportunities for Central Coast residents. Under California’s Community Economic Resilience Fund (CERF), we have a promising opportunity to create a forward-thinking development plan that can not only help the region survive but thrive, creating new generational wealth and prosperity. We believe those best suited to help a community prosper are those who live in that community.

The purpose of CERF is to support new plans and strategies to diversify local economies and develop sustainable industries that create high-quality, broadly accessible jobs for all Californians.

The CERF strategy is based on triple bottom line principles and values — economy, equity and environment — and calls for input from and ultimate benefit to disadvantaged, disproportionately impacted and under-represented communities.

Moving forward, our broadened Uplift Central Coast initiative will identify, prioritize and invest in a wide range of workforce and economic development projects, while contributing to a comprehensive approach to regional economic resilience. Our efforts and partnerships will continue to cover the six-county region: Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara, and Ventura counties.
Get Involved
If you would like to stay engaged, track progress, or participate with this coalition, join us!

Read and download a one-page backgrounder about the Community Economic Resilience Fund (CERF).

Share your comments, ideas, and suggestions with us by filling out this brief form.

News & Updates

Uplift Central Coast January 2024 Community Update

Listen in on an engaging session where we shared our progress and milestones on the Uplift Central Coast project.

Uplift Central Coast on Central Coast Voices

Join host Lata Murti as she speaks with members of the Uplift Central Coast Coalition, Project Director, Quinn Brady.

Uplift Community Based Engagement Services Q&A

The Uplift Central Coast Team holds a Q&A webinar to provide further details and answer questions on the Community

Uplift Central Coast hosts community convenings

The Uplift Central Coast Coalition hosted several community meetings across the region.

Uplift Central Coast Community Update

On June 28, 2023, the Uplift Coalition held a virtual community update where we provided an overview and updates.

Uplift Coalition Appoints Steering Committee

The Uplift Central Coast Coalition has officially appointed the Uplift Steering Committee.

Uplift Coalition Appoints Vision Committee

The Uplift Central Coast Coalition has officially appointed the Uplift Vision Committee.

Uplift accepting committee nominations

Nominations for the Uplift Central Coast Coalition Governance Committeeare now open with forms in English and Spanish. Learn more about how these Committees will play an integral part in the success of the Uplift process and how to apply.

Uplift Central Coast Community Convening Kick-off | March 17, 2023

The Uplift Central Coast Coalition, led by REACH, the EDC and MBEP officially kicks off the 2-year planning process

Uplift brings on Quinn Brady as Project Director

Brady brings a deep background in community engagement and strategic partnerships as well as a clear passion for uplifting disinvested communities, fostering belonging, and promoting climate equity.

Uplift Central Coast Final CERF Webinar | July 19, 2022

View the recording of the final working session to help shape our regional application for the Community Economic Resilience

Uplift Central Coast Working Sessions | June 16 and 17, 2022

Led by REACH, the EDC and MBEP, Uplift invited a group of 369 stakeholders across all of the regions

Uplift Central Coast CERF Roundtable | May 20, 2022

REACH, Monterey Bay Economic Partnership and the Economic Development Collaborative host a virtual roundtable meeting to inform stakeholders about.

Uplift secures $5 million planning grant for six-county region

A $5 million grant under the state's new Community Economic Resilience Fund will fuel an expansive 2-year process to create an inclusive economic development plan with a focus on equity, sustainability, job quality, economic competitiveness and resilience.

Uplift & CERF

A quick look at the regional grant opportunity.

What's CERF?
Who's Involved?

Uplift Central Coast at a Glance


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Launched Monterey Bay Housing Trust

Funding 500 new affordable homes.

Published Housing White Paper

Resulting in 14 + new policies that are improving housing affordability

Published Housing + Water "Blue Paper"

To recommend water policies that are increasing housing production

Published ADU White Paper

Aiming to educate about new laws, and strengthen policies and practices in Monterey County.

Launched Action Center

Resulting in 2,029 new homes

Implemented Farmworker Housing Action Plan

Resulting in 2,200 + new beds

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