REACH, the
Economic Development Collaborative (EDC) and Monterey Uplift Bay Economic Partnership (MBEP) — are working to attract investment and expand opportunities for Central Coast residents. Under California’s Community Economic Resilience Fund (CERF), we have a promising opportunity to create a forward-thinking development plan that can not only help the region survive but thrive, creating new generational wealth and prosperity. We believe those best suited to help a community prosper are those who live in that community.
The purpose of CERF is to support new plans and strategies to diversify local economies and develop sustainable industries that create high-quality, broadly accessible jobs for all Californians.
The CERF strategy is based on triple bottom line principles and values — economy, equity and environment — and calls for input from and ultimate benefit to disadvantaged, disproportionately impacted and under-represented communities.
Moving forward, our broadened Uplift Central Coast initiative will identify, prioritize and invest in a wide range of workforce and economic development projects, while contributing to a comprehensive approach to regional economic resilience. Our efforts and partnerships will continue to cover the six-county region: Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara, and Ventura counties.