Miles Reiter is a fourth generation berry farmer in Central California, dating back to the family’s first farms in the Pajaro Valley established in the late 1800’s. He has chaired the Driscoll’s organization since 1988 and served as CEO for most of that time. Miles led the diversification from only strawberries into raspberries, blackberries and blueberries. Under his leadership Driscoll’s expanded globally and established itself as one of the leading consumer brands in produce. He has served on numerous local boards, including Greenway, The Community Foundation of Santa Cruz County, St. Francis Central Coast Catholic High School, the CSUMB Foundation and the California Strawberry Commission. He and his wife, Rosanne, have four grown children, all of whom attended local schools and three of whom live in the Monterey Bay Area.Driscoll’s has become the world’s most prominent fresh berry company, with operations in over 20 countries and six continents. The company works with approximately one thousand growers, hundreds of which have been start ups, established with very limited means. It makes available leading genetics and production technologies to growers of a wide range of sizes and backgrounds and connects the fruit of their work to the global marketplace, in most of its many forms. The guiding mission is to delight consumers and give them a compelling reason to keep buying Driscoll’s berries.