Who We Are

Monterey Bay Economic Partnership (MBEP) is a regional member-supported nonprofit organization consisting of public, private, and civic entities located throughout the counties of Monterey, San Benito, and Santa Cruz. Founded in 2015, our mission is to improve the economic health and quality of life in the region.

To see where we’re going check out our 2021-2022 Strategic Plan.

Meet Our Members
Membership fuels our efforts and provides opportunities to advance the agenda and policy issues important to the Monterey Bay region and to network with peers and elected officials from all over the region.

Meet Our Board
Supported by regional leaders who are committed to making a difference.

Teresa Alvarado

Vice President, South Bay & Central Coast Region, Pacific Gas and Electric Company

As one of PG&E’s senior leaders in the field every day, she will be accountable for delivering high-quality performance to our customers and ensuring the safety, availability, and reliability of regional operations for our hometowns. The Regional Vice Presidents live and work in their regions, close to the customers they are dedicated to serving so that they can build strong collaborative relationships and develop solutions to operational issues based on a deep understanding of local needs.

Previously, she was Chief of Local Impact for the San Francisco Bay Area Planning & Urban Research Association (SPUR), where she led a team responsible for implementing effective and equitable policy and planning solutions in the Bay Area. Before that, she was Deputy Administrative Officer for the Santa Clara Valley Water District where she oversaw organizational performance, board policy governance, communications, and community engagement. Earlier in her career, she was the founding Executive Director of the Hispanic Foundation of Silicon Valley. Immediately following graduate school, Teresa worked as a Charitable Contributions Program Manager and Government Relations Representative for PG&E.

In addition to her professional experience, Teresa has held numerous civic leadership roles. She currently chairs the California Water Commission, which provides a public forum for discussing water issues, advises the Director of the Department of Water Resources, monitors and reports on the construction and operation of the State Water Project, and distributes $2.7 billion for the public benefits of water storage projects.

She previously served on the Silicon Valley Recovery Roundtable, co-chairing its Inclusive Recovery subcommittee, as well as the San Francisco Bay Conservation and Development Commission (BCDC), chairing its Environmental Justice Commissioner Working Group. Locally, Teresa co-chaired the City of San Jose’s General Plan 4-Year Review and is the founder of the Latina Coalition of Silicon Valley.

Alvarado holds a master’s degree in civil and environmental engineering from Tufts University, a bachelor’s degree in environmental studies and a minor degree in technical writing from San Jose State University. She is a graduate of executive education programs at the Tuck at Dartmouth College and the Harvard Kennedy School of Government. She is an American Leadership Forum senior fellow.

Carrie L. Birkhofer

President and CEO, Bay Federal Credit Union, and Secretary, MBEP

Carrie joined Bay Federal Credit Union in 1989 as the Chief Financial Officer and has been the President and CEO since 1995.  Carrie’s passion is to expand economic opportunity in our region by providing access to locally funded financial products and services. Over the years, Bay Federal has grown to be the largest community owned financial institution serving over 80,000 people living in Santa Cruz, San Benito, and Monterey Counties. Since 2011, Bay Federal has been designated as a Community Development Financial Institution (CDFI) by the U.S. Treasury, recognizing the credit union for fostering local economic opportunity through access to affordable transportation and housing financing.
Bay Federal has over 200 employees and is a recipient of the Best Place to Work in the Bay Area. Since 2005, 100% of Bay Federal employees have donated their time annually to support the local community through fundraising and volunteer events. The credit union’s volunteerism was recognized in 2010 by the former first lady Maria Shriver and Governor Arnold Schwarzenegger with a medal for the State of California’s Small Business Volunteer Program of the Year. Carrie believes that the credit union’s values based culture is a key success factor in today’s hyper competitive marketplace.
Carrie graduated with a BA, Business Economics from University of California, Santa Barbara and is a Certified Public Accountant. Carrie was recognized as Woman of the Year by the Santa Cruz Area Chamber of Commerce. She is a past President and scholarship chair of the Rotary Club of Scotts Valley, a graduate of Leadership Santa Cruz, a board member for the Salinas Valley Memorial Hospital Foundation, and has served on numerous boards and committees including the Cabrillo College Foundation, the California Credit Union League, and the Fiserv/Open Solutions Client Association.
Carrie lives in Santa Cruz, where she raised her three adult children. She loves walking her dog on West Cliff, and she is an avid reader, traveler,  and beginning golfer.
Katy Castagna

President & CEO, United Way Monterey County

Katy has a Bachelor’s degree from Brown University with concentrations in Anthropology and Latin American Studies, and an MBA with an emphasis in nonprofit management from The Anderson School of Management at UCLA. She has over 35 years of experience working and volunteering in public and nonprofit organizations in Southern California and Monterey County. She has been with United Way Monterey County since 2004. During that time she has worked in community impact, developing services such as 2-1-1, The Volunteer Center, and the Volunteer Income Tax Assistance free tax prep service. She has also overseen resource development and been responsible for the major donors and grants, as well as general operations. Since 2015 she has served as President and CEO of United Way Monterey County and is leading the organization’s focus on financial stability for families through access to affordable quality child care, housing, and financial literacy.

Katy’s current community involvement includes the Rotary Club of Monterey (Board of Directors), the CSUMB Business Advisory Council (Member), the American Cetacean Society Monterey Bay Chapter (Treasurer). Katy resides with her husband Gary Ray in Monterey, where they raised their two children.

Pete Delgado

President & CEO, Salinas Valley Memorial Healthcare System

Pete Delgado is President/CEO of Salinas Valley Memorial Healthcare System. Pete is responsible for directing the leadership and operations of an integrated network of health care programs, services, and facilities. During his tenure at Salinas Valley Memorial Healthcare System, Pete has expanded access to care, greatly increasing the services available to all members of the community regardless of their ability to pay. He is passionate about patient safety, quality clinical outcomes, exceptional patient experience, and partnering with patients and their families to achieve an improved quality of life.

Sandi Eason

Sandi Eason, Executive Vice President/Chief Operating Officer
Pacific Valley Bank
Sandi Eason joined Pacific Valley Bank in late 2020. Previously, Sandi spent 29 years with Wells Fargo before leaving to take the position of President and CEO at Coast Commercial Bank. She returned to Wells Fargo 8 years later in 2013, completing 35 years of service in total.

As a fourth generation resident of the Monterey Peninsula, she has a lifelong passion and connection with the Central Coast of California. She currently serves on the Juvenile Diabetes Research Foundation, Executive Board of United Way Monterey County, Founding Board member of the Living Breath Foundation/Cystic Fibrosis, IMPOWER, a Monterey County organization supporting women’s initiatives and scholarships and a recent former member of the Board of Councilors, Division of Social Sciences for UC Santa Cruz.

Rosa Vivian Fernández

President and CEO, San Benito Health Foundation

Rosa Vivian Fernandez is the President and Chief Executive Officer of San Benito Health Foundation (SBHF), a non-profit community health care organization serving the San Benito County for over 40 years. She has been the President and CEO for thirteen years. Under her direction, SBHF serves more than 10,000 individuals annually at the main clinic in Hollister and the new satellite mobile unit, providing preventative and comprehensive medical, dental, vision, mental health, and health education services. In addition, Ms. Fernandez oversees a WIC program serving 2,100 women and children.

Ms. Fernandez has extensive experience in executive management, strategic program planning, policy development, finance, and operational management in the public sector. Under her direction, SBHF was one of the first community health centers to implement electronic health records in San Benito County as well as connect the dental and medical patient chart.

Ms. Fernandez is well respected nationally for her commitment to excellence, as well as for her business acumen. She proactively addresses social health and education inequities through various organized efforts locally and statewide.

In addition to a Master’s degree in Public Health from University of California, Berkeley, Ms. Fernandez holds three certificates in health administration from John’s Hopkins University, University of Southern California Sierra Health Foundation, and UCLA Johnson & Johnson. She is fluent in Spanish.

Tom Habashi

CEO, Monterey Bay Community Power

Tom Habashi is the first CEO of Central Coast Community Energy, which was established in 2017 to serve electric generation to Santa Cruz, San Benito and Monterey counties, and now serves Santa Barbara and San Luis Obispo counties starting in 2020. He previously served as CEO at startup Silicon Valley Clean Energy in Santa Clara County. Habashi has worked 30 years at community-owned utilities in Burbank, Palo Alto and Roseville, acquiring energy, developing rates and overseeing finances. CCCE serves 95% of homes and businesses in Monterey County. Since its inception in 2018 CCCE has saved $17.1 million on electricity cost for its customers and has reduced carbon emissions by 560,000 tons over the last 2 years. 

Matt Huffaker

Matt Huffaker, City Manager, Santa Cruz and Vice Chair, MBEP
Matt Huffaker is an experienced local government professional, currently serving as the City Manager for the City of Santa Cruz, and previously as the City Manager for the City of Watsonville. He is an action-oriented leader, with a passion for building community partnerships and championing positive system change. Matt has extensive experience in economic development, strategic planning, labor relations, organizational development, and building community partnerships.
Matt has a Bachelor’s Degree in Political Science from Point Loma Nazarene University in San Diego, a Master’s in Public Administration from CSU East Bay, and is a graduate of UC Berkeley’s Executive Seminar leadership development program. He is a member of the Rotary Club of Watsonville and has served on numerous boards, including Second Harvest Food Bank and Monterey Bay Community Power.
Matt is the father of three young children and enjoys spending weekend’s exploring all the great parks and outdoor recreation activities throughout Santa Cruz County.
Cynthia Larive
Chancellor, University of California, Santa Cruz

Cynthia K. Larive was confirmed as the eleventh Chancellor of University of California Santa Cruz by the UC Board of Regents on May 16, 2019. She began her tenure on July 1, 2019.

A common thread throughout Larive’s career has been her commitment to student success, inclusion and equity. She has led programs for undergraduate research and curricular innovation and has written over two dozen articles on active learning, mentoring and experiential learning. Larive has also been active in encouraging the participation and success of women and others who have been underrepresented in STEM fields, including service as co-PI of an institutional NSF Advance grant. She is a collaborative leader who is committed to the principles of shared governance.

An accomplished bioanalytical chemist, Larive comes to UC Santa Cruz from UC Riverside where she has been on the faculty since 2005 and is currently Provost and Executive Vice Chancellor. As Provost, she is responsible for the academic enterprise, managing large scale initiatives as well as the daily operations of the UC Riverside campus, developing academic and administrative policies, and working closely with the Chancellor, the Academic Senate, and the Deans of UCR’s colleges, schools, and divisions to formulate and realize campus goals. Since 2012, she has served in a variety of administrative roles including Vice Provost for Undergraduate Education, Divisional Dean of Physical Sciences and Mathematics, interim Dean of the College of Natural & Agricultural Sciences, and Chair of the Department of Chemistry.

Before arriving at UCR, Larive was a professor of chemistry at the University of Kansas, where she began what has become a productive and successful research career. She has over 155 publications, has mentored 30 Ph.D and M.S. students, and received funding to support her research from the National Science Foundation, National Institutes of Health, U.S. Department of Agriculture, Environmental Protection Agency, and a range of foundation and corporate grant makers. Larive is a fellow of the American Association for the Advancement of Science and the American Chemical Society, serves an Associate Editor for Analytical Chemistry, and has received campus and national awards for her teaching, research and leadership.

Larive is a first-generation college graduate, having earned her Bachelor of Science from South Dakota State University and M.S. from Purdue University, both in chemistry. She is a product of the University of California, having received a Ph.D. in analytical chemistry from UC Riverside in 1992 while raising two young daughters, Erin and Megan with her husband Jim.

Charles McKee

County Administrative Officer, Monterey County

McKee is County Administrative Officer of Monterey County, serving as the day-to-day manager of county government. Prior to his appointment to that role in 2019, he served for 16 years as County Counsel-Risk Manager for Monterey County and previously served as County Counsel for Nevada County and deputy county counsel for Marin County. He holds a bachelor’s in Political Economy from Hampshire College in Amherst, Mass., attended the University of Maryland School of Law and earned his Juris Doctor from the University of Maine School of Law.

As a member of Gov. Brown’s Central Coast Judicial Advisory Committee, he vetted judicial applicants from Ventura to Santa Cruz and served as legal advisor for the California State Association of Counties and California State Association of Counties Excess Insurance Authority (CSAC-EIA). He is a past president of the Monterey County Bar Association (MCBA) and County Counsel Association of California (CCAC) and Chair of Monterey/Kern/San Luis Obispo Colleges of Law Board of Trustees. Other volunteer capacities including serving on a credit union board of directors, as a coach for a high school mock trial team and as a judge for Hastings College of Law Moot Court.

Nanette Mickiewicz, M.D.

President, Dominican Hospital

Nanette Mickiewicz, M.D., was named President of Dominican Hospital in November 2006.  She has been a member of the medical staff at the hospital for 21 years, with specialties in infectious diseases and internal medicine. Nan also served as Chief Medical Officer, and has been a member of the executive leadership team for the past 14 years, while maintaining a medical practice in infectious diseases.

Dr. Mickiewicz earned her undergraduate degree in biology from St. Mary’s College in Moraga, California, and went on to study medicine at Chicago Medical School.  She fulfilled her residency at Cedars-Sinai Medical Center in Los Angeles, where she also served as Chief Resident, and completed a fellowship in infectious diseases prior to beginning her practice in Santa Cruz. Among her many interests and responsibilities, Nan also sits on a number of committees including the Executive Committee of the Health Improvement Partnership Council, whose purpose is to identify and resolve important health care issues in Santa Cruz County and to promote and improve health care for the uninsured, underinsured, and publicly insured.  Dr. Mickiewicz is also a Board member of the Hospital Council of Northern and Central California, a member of the Santa Cruz Business Council, Women in Philanthropy, and the Infectious Diseases Society of America.  In 2011, Dr. Mickiewicz accepted the role of co-chair of the United Way of Santa Cruz County campaign.  In 2012, Becker’s Hospital Review named Dr. Mickiewicz among the 100 Physician Leaders of Hospitals and Health Systems.

Nan is married to Michael Ellison, MD, a specialist in pulmonary medicine and critical care at Dominican Hospital.  They are the parents of two boys and twin girls, ranging in age from 18 to 26.  The family lives in Santa Cruz.

Tom Moran

President & CEO, Goodwill Central Coast

Tom Moran has recently been named as the new President and CEO of Goodwill Central Coast. He had been CFO of the organization since the beginning of 2018. He previously served on GCC’s Board of Directors from 2009-2014, including holding the Chairman’s role in 2013.

Tom brings to Goodwill 20 years of experience in retail strategic planning and finance, including CFO roles at Conn’s, Inc., and at West Marine, with prior experience at ARAMARK, Limited Brands, and CarMax Auto Superstores. He has a bachelor’s degree in Physics from the College of the Holy Cross, and an MBA from Duke University’s Fuqua School of Business. Tom and his wife Lindora enjoy hiking and the many other outdoor activities that California has to offer.

Benjamin Ow

President, President, Ow Commercial

Benjamin Ow is President of Ow Commercial and a Principal of Ow Family Properties. Ow Commercial is a leading commercial real estate brokerage company that represents buyers, sellers, landlords, and tenants of commercial real estate throughout the nation. Ow Family Properties owns and manages a portfolio of over 1,500,000 square feet of the finest commercial real estate properties located throughout the Monterey Bay Region. Benjamin received his bachelor’s degree in Economics from UCLA and his master’s degree in Real Estate and Development from USC.

Miles Reiter
CEO, Driscoll’s

Miles Reiter is a fourth generation berry farmer in Central California, dating back to the family’s first farms in the Pajaro Valley established in the late 1800’s. He has chaired the Driscoll’s organization since 1988 and served as CEO for most of that time. Miles led the diversification from only strawberries into raspberries, blackberries and blueberries. Under his leadership Driscoll’s expanded globally and established itself as one of the leading consumer brands in produce. He has served on numerous local boards, including Greenway, The Community Foundation of Santa Cruz County, St. Francis Central Coast Catholic High School, the CSUMB Foundation and the California Strawberry Commission. He and his wife, Rosanne, have four grown children, all of whom attended local schools and three of whom live in the Monterey Bay Area.

Driscoll’s has become the world’s most prominent fresh berry company, with operations in over 20 countries and six continents. The company works with approximately one thousand growers, hundreds of which have been start ups, established with very limited means. It makes available leading genetics and production technologies to growers of a wide range of sizes and backgrounds and connects the fruit of their work to the global marketplace, in most of its many forms. The guiding mission is to delight consumers and give them a compelling reason to keep buying Driscoll’s berries.

Francine Rodd
Executive Director, First 5 Monterey County (F5MC)
Francine Rodd has been the Executive Director for First 5 Monterey County (F5MC) since January 2004. The vision for F5MC is to ensure that all children reach their unique potential in a family and community that values, respects and invests in early childhood. F5MC supports children from the prenatal stage through age five by promoting child-friendly policies and practices; advocating for changes in systems that are holding problems in place; and by funding quality, coordinated programs. F5MC is committed to actively creating a community where race, gender, sexual orientation, and physical ability do not determine access to opportunities or outcomes. F5MC has supported over 600,000 children and families since its inception in 1998.
Francine grew up in Marina. She has a BA/BS in Broadcast Journalism and Political Science from the University of Southern California. She has a Master’s Degree in International Economics and Latin American Studies from Johns Hopkins School of Advanced International Studies. Prior to returning home, Francine worked overseas developing and implementing programs supporting women and children living in vulnerable communities. She lived and worked in Africa, Latin America, and the Caribbean for more than 15 years – including in Haiti for 5 years as the Peace Corps Country Director.
Dr. Faris Sabbah
Santa Cruz County Superintendent of Schools
Faris Sabbah has served as the Santa Cruz County Superintendent of Schools since 2019. He is an immigrant to this country, having grown up in Iraq and Ecuador, and has lived in Santa Cruz County for over 30 years. Over the past 25 years, he has served in a variety of positions in education at the site, district, and County Office of Education levels. He believes wholeheartedly that education is about serving the whole child and disrupting inequitable practices to uplift student voice.
Dr. Lawrence (Larry) Samuels
VP for Strategic Initiatives and Executive Director for the University Corporation, California State University, Monterey Bay

Dr. Lawrence (Larry) Samuels is the VP for Strategic Initiatives and Executive Director for the University Corporation. With a distinguished background in high technology and a Ph.D. in Educational Policy and Higher Education from Stanford University, Larry has served at CSUMB since June of 2016, initially as Senior Advisor to the President and subsequently, as Chief of Staff. He has lived in the Monterey Bay region since 1977. His work at CSUMB is largely focused on inter-institutional strategy and relationships, programmatic development/funding, regional economic development, and political/external relations. He has extensive experience in executive leadership and management, capital campaigns, sales and marketing, product marketing and development, and organizational and strategic planning.

Krista Snelling

President & CEO, Santa Cruz County Bank

Krista Snelling joined Santa Cruz County Bank in March 2021, bringing nearly 25 years of strategic financial and operational expertise to the role.

Snelling is leading Santa Cruz County Bank’s expansion into Monterey County, with a focus on regional strategies that best support the Bank’s mission to build lasting relationships and be a trusted partner to empower growth and economic vitality.

She established her banking career in Northern California, serving twice with Five Star Bank, first as Chief Financial Officer, and then returning as Executive Vice President, Chief Operating Officer and Chief Financial Officer. Snelling also served as Chief Financial Officer of Allworth Financial (formerly Hanson McClain), Chief Financial Officer of Inspire Communities, and spent several years serving audit clients with Arthur Andersen and KPMG.

In 2019, Snelling was recognized by the Sacramento Business Journal as a CFO of the Year. The following year she was named as aSacramento Business Journal Woman Who Means Business and was awarded the Nancy Hotchkiss Woman of Impact Award by Commercial Real Estate Women (CREW), recognizing her impact on the commercial real estate industry.

Snelling graduated from the University of the Pacific with a Bachelor of Science degree with a double major in Mathematics and Economics. She also holds a Master of Arts degree in Economics from UC Davis.

She currently serves on the Board of Directors of the Western Bankers Association and Santa Cruz County Bank, and on the Executive Advisory Council of University of the Pacific’s Eberhardt School of Business.

Susan True
CEO, Community Foundation Santa Cruz County
Susan True is an accomplished social impact leader. She excels in bringing communities together to solve problems and she finds great joy in rolling up her sleeves and working with others to create meaningful change. In her role as Chief Executive Officer of Community Foundation Santa Cruz County, Susan continues her lifelong commitment to work that makes life measurably better for those that she serves.
She recently led the Kenneth Rainin Foundation’s education investments – creating programs that dramatically increased literacy skills among Oakland children. She led the design of the Bay Area Council’s early childhood Talk, Read, Sing campaign – winning an Effie award for the work. Formerly, she served for eight years as Executive Director of First 5 Santa Cruz County where she led the county’s investment in children birth to five years old. Prior to leading First 5, she served as the Executive Director of CASA of Santa Cruz County. Susan was elected to the Cabrillo College Board of Trustees in 2008 and reelected in 2012, serving until 2014.
Matt Wetstein
Superintendent/President, Cabrillo College
Dr. Matt Wetstein has been Superintendent/President of Cabrillo College since February 2018. Prior to working at Cabrillo, Matt served for 6 years as the Assistant Superintendent/Vice President of Instruction and Planning at San Joaquin Delta College in Stockton, CA. Matt started his career in the California Community Colleges as a Political Science Instructor at San Joaquin Delta College in 1996. He holds a BA from the University of St. Francis in Illinois, and a Masters and Ph.D. in Political Science from Northern Illinois University. He is a statewide leader in the Research and Planning Community for California Community Colleges, having spent 6 years on the board of that organization and 2 years as President. He serves on a number of boards in the Santa Cruz County region, including the Santa Cruz Chamber of Commerce, Santa Cruz County Business Council, United Way, Santa Cruz Symphony, Agri-Culture Foundation, and is a member of the Aptos/Capitola Rotary. In 2019 he was named Aptos Chamber of Commerce “Man of the Year.”

Meet Our Staff
Our staff helps convene people to find solutions, catalyze
new regional resources and share best practices across the region.

Tahra Goraya, President and CEO


Tahra  brings to MBEP strong skills in leadership, management, policy advocacy, and public affairs. She is experienced in diverse issue areas across multiple sectors including nonprofit management, business, and government. Most recently, Tahra was an organization consultant as well as an executive coach. Previously, Tahra served as the Director for Zero to Three Western Regional Office, a national early childhood public policy and research organization; District Director for California State Senator Carol Liu; National Director for the Council on American Islamic Relations (CAIR), a national American Muslim civil rights organization in Washington, DC; and Executive Director of Day One in Pasadena, a substance abuse prevention and policy organization. Her familiarity in leveraging strategic relationships, building cross-cultural and cross-sector coalitions, crafting public policy, and organizing multi-faith and grassroots communities helped her succeed and pass legislation for over a dozen policies.

Tahra is a graduate of the University of California at Irvine with a degree in Biology, has a Masters in Organizational Management from the University of Phoenix, and a Masters in Public Administration from the Kennedy School of Government at Harvard University. Notable achievements include recipient of the Barbara Jordan Award for Women’s Leadership from the Harvard Kennedy School Woman and Public Policy Program, Nonprofit Executive Director of the Year by the California State Senate and Assembly, Elected Town Meeting Member in Milton, Founder of Milton Muslim Neighbors, Advisor to Latino Muslim Unity, and Advisory Board Member for the Center for Women in Politics and Public Policy at the University of Massachusetts. A native of California, Tahra is a proud daughter of Pakistani Punjabi Muslim immigrant parents.

As the eldest of five children, she learned early the importance of hard work and the struggles of immigrant families, especially in farming communities. Tahra’s passion for health equity and
economic justice was shaped by her experience growing up in Bakersfield, and through her agronomist father, she grew to appreciate the tremendous agricultural contributions of Kern County. Tahra and her family are excited  to return to California after five years in Massachusetts.

Alexia Garcia, Broadband & Farmworker Housing Manager


Born and raised in Salinas, Alexia Garcia’s deep love for her hometown– and all communities in the Monterey Bay– fuels her commitment to community advocacy and equitable policy.
Alexia rejoins the Monterey Bay Economic Partnership after having spent a year managing a rapid rehousing program serving unhoused individuals and families throughout Monterey County. In 2020, Alexia earned her Bachelor of Arts in Politics from the University of California, Santa Cruz, focusing her capstone research on California housing policy. Her academic background, direct-service experience, and first-generation background have underscored the urgency and importance of this work. She is especially passionate about ensuring housing for all, broadband access, climate change reform, and equity for rural communities.
Outside of the office, Alexia proudly serves on the Board of Directors for Hope, Horses, and Kids (HHK), a local non-profit offering equine assisted learning to individuals with physical disabilities and individuals with cognitive and emotional difficulties. In her free time Alexia is likely to be found traipsing around on horseback or exploring Monterey Bay on her kayak.
Jessica Gilden, Marketing & Communications Manager


A California native, Jessica has over 10 years of experience in the non-profit sector.  A strong desire to become more involved in the community she has called home for 30 years drew her to the Monterey Bay Economic Partnership.

With a background in graphic and web design and event planning, she is excited to be a part of the MBEP team and use her marketing skills to help spread awareness of community events that are creating social change. In her free time, Jessica likes to design jewelry and spend as much time as possible outdoors exploring the trails of the Santa Cruz Mountains.

Alyssa Kroeger, Director of Strategic Initiatives - Housing & Broadband


Alyssa grew up in the Old Gilroy neighborhood where vast walnut orchards once reigned prior to the development of single-family homes. There she experienced the challenges of housing insecurity first-hand and became intimately aware of disparate impacts on low-income families in opportunity zones at an early age. Regularly inspired by the community-based work and legacy of her late uncle, Padre Mateo Sheedy, she is deeply passionate about “all things justice” and actively seeks to engage with opportunities to help build stronger communities and lift the voices of those historically underserved.

Alyssa received her Bachelor of Arts in International Studies with a focus in Political Science and a minor in Spanish Literature from the University of California, San Diego. Alyssa comes to MBEP with several years of experience in nonprofit housing providing direct services to ensure fair housing rights and leveraging innovative programming to help secure residents’ homes. In her free time, she enjoys gardening, walking her rescued Cattle Dog, and camping in the mountains.

Elizabeth Madrigal, Housing & Sustainability Manager


Hailing from the Salinas Valley, Madrigal shares a deep passion for the Monterey Bay region and all who call it home. Describing herself as a passionate advocate for increasing equitable access to affordable housing, Madrigal recognizes the utmost importance of working towards creative solutions that will alleviate the housing crisis our region is facing. “(Growing up,) I saw both sides of not having affordable housing, from living in precarious housing situations to having the stability of residing in affordable housing, and have firsthand experience of what that can bring to one’s life,” says Madrigal. “I truly believe everyone deserves to have that same living situation, for themselves and their family.”

Madrigal earned her BA in Political Science and Public Policy from the University of California, Berkeley. While a student at UC Berkeley, she was a part of the second cohort of the Non-Profit Housing Association of Northern California’s Bay Area Housing Internship Program, a paid internship program that trains low-income college students of color to jumpstart careers in affordable housing development and project management. Subsequently, Madrigal worked for an affordable housing non-profit in San Francisco’s Mission District in which she focused her efforts on transit-oriented developments and acquisition/rehabilitation projects.

Madrigal is elated to join the MBEP team and looks forward to working towards sustaining our thriving region and ensuring a safe and affordable home for folks in our community.

Sarah Phu, Administrative & Grants Manager


Originally from Sacramento, Sarah Phu has a background in local government, non-profit organizations, and venture capital. Most recently, Sarah served as Business Development/Marketing Analyst at a tech venture firm, and prior to that a Council Aide at San Jose City Council. Sarah has also worked in Marketing and Communications with the San Jose Public Library Foundation. A graduate of UC Santa Cruz in Political Science, Sarah is an advocate for social welfare. In her spare time, Sarah works to preserve the Japanese culture in and around the San Jose/Santa Cruz area.

Alexander Powers, Director of Economic & Workforce Development


Shortly after graduating from Dickinson College, Magna Cum Laude, Alexander Powers started his career in Oslo working as a purchasing analyst for one of the largest multinational corporations in Norway, Orkla. After using his passion for economics to analyze purchases of raw material, packaging, and indirect spending, he went on to reignite his passion for politics by working for Congressman Patrick Murphy’s senate campaign and then Hillary Clinton’s presidential campaign. Alexander went on to serve as Special Assistant to the Commissioner of Labor for the New York State Department of Labor, conducting research and working on the project to implement a $15 minimum wage in the state of New York. Alexander recieved his MPA at the Harvard Kennedy School of Government. In his spare time, Alexander likes to read up on current events, play chess, and be outdoors.

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Monterey Bay Economic Partnership is a nonprofit 501(c)3 corporation. Tax ID 47-1379810

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