MBEP Member Spotlight:
Graniterock Helps Build Up the Region

Graniterock has been building foundations to help communities thrive for 120 years.

The Watsonville-based construction materials and contracting company provides the materials and expertise for heavy civil infrastructure projects of all sizes and scope. The company’s work ranges from paving highways to building community parks such as Pajaro Park in Monterey County. Services include grading, paving, excavating, structures, storm drains, utilities, road repairs and airport runways.

Additional gas tax revenue funded by SB1 allows California to invest in all transportation infrastructure, which creates jobs in the construction industry.


CFO Steve Snodgrass says the skillsets required by concrete drivers, operating engineers and construction superintendents translate to good living-wage jobs for the region.

Family-owned since its founding in 1900, Graniterock prides itself on a commitment to community with a work environment that feels like family in the best sense of the word.

The construction company strongly supports nonprofits in San Benito, Monterey and Santa Cruz counties and throughout the San Francisco Bay Area, and its employees volunteer for causes they care about. For the past 12 years, the company’s 10K/5K Rock and Run through the A.R. Wilson Quarry in Aromas has supported Aromas School. In October, the Rock N Run raised $20,000 to fund Aromas School coaches, jerseys, equipment and event referees. Snodgrass, who serves on a number of charity boards, was recently announced as a recipient of KSBW’s Jefferson Award, one of six honorees from the Central Coast. Founded in 1972, the Jefferson Awards were founded by Jacqueline Kennedy Onassis, Senator Robert Taft Jr., and Sam Beard as a national awards platform focused on extraordinary achievement in public service. By celebrating and recognizing individuals who build better communities and contribute to better a future for those around them, the Jefferson Awards also inspire others to action.

The Bruce W. Woolpert Algebra Academy, founded in 2009 by late Graniterock CEO Bruce Woolpert and Vice President Kevin Jeffery, helps inspire middle-school students through a week-long immersion camp run in partnership with Cal State Monterey Bay, UC Santa Cruz and Driscoll’s Berries. More than 140 students from Monterey, San Benito and Santa Cruz counties participated in summer 2019.

“We’ve been a big supporter of the community almost since the inception,” he said. “We’re very much interested in being a responsible community citizen. I think the company really displays the positive values of family.” 

Graniterock’s dedication to customer service and quality earned the company the Malcolm Baldrige National Quality Award in 1992 and a mention in Jim C. Collin’s 2001 management book, “Good to Great: Why Some Companies Make the Leap… and Others Don’t.”