Working together, our members are tackling some of the biggest issues facing the Monterey Bay region. We want to hear what you are up to! Let us amplify your message, share your successes, cross-promote events and increase your visibility within our community. Contact us today to tell us your story! Email email@example.com.
Member Spotlight: Santa Cruz County Bank Celebrates 15 Years
Happy anniversary to Santa Cruz County Bank, which marked its 15th anniversary in a particularly sweet way: Celebrating its customers at its five banking offices last week and giving out free cookies and coffee. It’s just one of the many ways the locally owned and operated bank celebrates its role as a true community partner. Last year, employees donated more than 600 hours to community service, and branches support a different nonprofit each month. It’s a philosophy that was built into the bank’s inception in 2004, and that commitment has remained through the years and throughout the financial institution’s expansion.
“We wanted the community to be in the bank, not just another bank on the corner someplace,” Santa Cruz County Bank’s CEO David Heald told the Santa Cruz Sentinel. “Our engagement within the community was important, if not as important as the overall financial performance of the bank.”
That overall financial performance is worth celebrating as well. With assets of $662 million in 2018 and eight successive years of record earnings, Santa Cruz County Bank is playing a major role in regional economic growth. Last year alone, the bank made $200 million in loans and it’s a top SBA lender in Santa Cruz County and the Silicon Valley.
“What we do every day supports the growth of the community,” says Santa Cruz County Bank Senior Vice President/Chief Marketing Officer Mary Anne Carson. “Our whole business structure is built to support our customer’s needs, and that in turn supports the community’s needs.” Read more.
Member Spotlight: Northern California Carpenter's Regional Council
Welcome to our latest member: The Northern California Carpenters Regional Council, which is dedicated to improving the California building and construction trades industry, working conditions and the standard of living for workers, and building partnerships with employers, contractors and subcontractors by providing stability through a motivated, skilled workforce.
Last year’s massive bridge repair projects in Big Sur and California State University, Monterey Bay’s Student Union and College of Arts, Humanities and Social Sciences buildings currently under construction are among the high-profile projects employing significant numbers of union carpenters, but whether they’re creating concrete formwork for bridges, building wood framing, erecting scaffolding or installing drywall, those members are an integral part of the Monterey Bay region.
Many of those skilled union carpenters are also residents here, challenged to afford housing even as some of their fellow union members help build affordable housing for others. So the issues of livable wages, good medical and retirement benefits are vitally important to the Northern California Carpenters Regional Council, says Sean Hebard, Senior Field Representative for Carpenters Local 505/605. “Affordable housing is a big one, from our perspective,” says Hebard. “We need to make sure we address the demand side as well as the supply side.”
MBEP is invested in employment opportunities for our youth, and we are excited to partner with the Northern California Carpenters Regional Council. Strong training programs are helping build a skilled workforce for a rapidly evolving industry where technology is playing an increasingly larger role: There’s a waitlist for the union’s various four-year apprenticeship programs, the largest of which is general carpentry, and an outreach program to high schools in the in tri-county region makes young people aware of opportunities across the construction trades. A six-week carpentry pre-apprenticeship for recent high school grads teaches soft skills, safety basics and financial literacy and has dramatically cut attrition rates for those who later enter the carpentry apprenticeship program. And a helmets-to-hardhats program ensures that military veterans are eligible for apprenticeship opportunities.
“Affordable housing and market rate housing needs to get built, and roads and highways need to get built,” says Hebard. “Our members do all those things.”
Pictured, third-period apprentice Anders Chippindale, Local 217, and carpenter foreman Steven White, Local 217, set a frame at CSU Monterey Bay student union building. Photo courtesy of The Northern Caifornia Carpenters Regional Council.
Member Spotlight: S. Martinelli & Co.
Building Upon a Legacy, Martinelli’s Looks Toward the Future
The bright flavors of perfectly ripened apples – pressed into cider, distinctive apple-shaped juice bottles or celebration-ready sparkling ciders – are at the core of one of the Monterey Bay region’s most historic businesses. S. Martinelli & Co., a family-owned and -operated company and an MBEP member, is still based in Watsonville, the town in which it was founded more than 150 years ago.
Martinelli’s marked its sesquicentennial last year in a big way, rolling out a commemorative book and restoring a 1932 Ford Model B truck once used for company deliveries, reintroducing it for Watsonville’s Fourth of July parade, the Wharf to Wharf Race in Capitola and other events. And in a nod to its roots, the company debuted a hard cider, which was Martinelli’s original product in a pre-Prohibition era.
Behind all those years is a history of constant reinvention, says company President/CFO Gun Ruder: “We need to continuously improve and advance, but there’s no sense that we can rest on our laurels.”
That’s why working as an active MBEP partner on big regional issues is so important. “For us as a manufacturing company, having a workforce that’s educated and has the skillset to work in a more technologically advanced plant than we’ve ever had before is critical, and having those workers sustain a livelihood in Monterey and Santa Cruz counties is tough,” says Ruder. “These are all big issues for us, and we want to make sure we have a voice in the solution and add our perspective to help drive solutions for the region broadly.”
So while the company, which now sells its products in 44 countries, was publicly celebrating its milestone anniversary with an appearance on the “Megyn Kelly Today” show, it was also upgrading its infrastructure and investing in its own future: replacing a 30-year-old enterprise resource planning (ERP) system with new cutting-edge business process management software and going live with a new filtration system, the first of a three-phase modernization project that will soon bring two new high-speed production lines to the company’s West Beach facility.
For S. Martinelli & Co., 150 years are just the beginning. “We’re proud of where we’ve been,” says Ruder. “We’re in Watsonville for the long haul.”
Pictured from left, S. Martinelli & Co. President/CFO Gun Ruder and CEO John Martinelli. Photo courtesy of S. Martinelli & Co.