Recreation & Sports

Recreation & Sports: Overview

The Monterey Bay region has always been a hotbed of creative recreation and sports companies, having defined surfing, mountain biking, skate boarding, kite boarding, and being the home to some of the most impressive golf courses in the world.  Companies like O’NeillSanta Cruz BikesFOX Shocks and West Marine have defined their categories and delivered groundbreaking products.  And Pebble BeachSpyglassCypress Point, and Pasatiempo are on every golfer’s bucket list for courses to play in one’s lifetime.  

Sports and recreation companies are created in the Monterey Bay Region because we drive innovation around each activity:  creating surfing and then surf boards, riding bikes in the nearby mountains and then perfecting the mountain bike, being active marine boaters and fishermen and understanding what products work best in a tough marine environment.  If you have a passion in sport or recreation, you can create it here!

Geomapping of Leisure Employment

Monterey County - Top Activities
  • The AT&T National Pro Am event attracts over 140,000 visitors annually.
  • The Mazda Raceway Laguna Seca hosts many events throughout the year that attracts tens of thousands of visitors during each event, with the Red Bull U.S. Grand Prix attracting well over 136,000.
  • Monterey is the most frequently visited town by a visitor in Monterey County, with over 76% of visitors making the visit to Monterey.
  • The Monterey Bay Aquarium, Cannery Row and Fisherman's Wharf are the most visited attractions in Monterey County.
Source(s): SeeMonterey visitor stats, Monterey County CVB Ad 7 Communications Research FY14/15 Mid-Term Research Report.




Santa Cruz County - Top Venues and Activities
  • Santa Cruz County enjoys over 3 million visitor trips every year.
  • 16% of visitors are U.S. state residents outside California and 8% are from foreign countries.
  • In 2010, the Santa Cruz Boardwalk, Santa Cruz Wharf and Downtown Santa Cruz are the most visited venues in Santa Cruz County.
  • In 2010, over 70% of the visitors in Santa Cruz County go to the beach, visit attractions and eat in area restaurants.
Source(s): Santa Cruz County Visitor Profile 2010 - Santa Cruz County Conference and Visitors Council.

Please click on the buttons below to view data on Santa Cruz County Top Venues Visited or Santa Cruz County Top Activities.




Biking Industry in Santa Cruz County
  • Bike Santa Cruz County released a detailed report on the biking industry in Santa Cruz County, State of Cycling - Santa Cruz County 2015, that provides an in depth look on the biking topics of: infrastructure, economy, participation, education and advocacy and policy.
  • Bicycling is a major contributor to Santa Cruz County, with the local biking industry brining in over $800 million in revenue and employment of over 1,000 in 2014.
  • Local biking events and races attracted over 30,000 participants and generated $300,000 in revenues in 2014.

Source(s): State of Cycling - Santa Cruz County 2015

The following screenshots are taken from the State of Cycling - Santa Cruz County 2015 report provided by Bike Santa Cruz County.

Biking and Walking to work in the Monterey Bay Region
  • Biking and Walking to work in Santa Cruz County is almost twice the state average, with 7.8% of workers (16 years and over) biking and walking to work in 2014, according to the U.S. Census American Community Survey.
  • Monterey County is at state average with nearly 4% of workers walking and biking to work, while San Benito County lags the state with 2.2%.
Source(s): U.S. Census Bureau, 2010-2014 5 -Year American Community Survey Table B08301.


Biking and Walking to Work in the Monterey Bay Region - By City
  • In the city of Santa Cruz, 20% of workers bike and walk to work, the most in the Monterey Bay Region, showcasing how friendly Santa Cruz is for recreational activities.

Source(s): U.S. Census Bureau, 2010-2014 5 -Year American Community Survey Table B08301.


Biking to Work - Top Cities in California
  • Santa Cruz is among the top cities in California when it comes to biking to work.
  • Santa Cruz ranks third in the state with 9.7% of workers biking to work, behind Davis and Sand City.
Source(s): U.S. Census Bureau, 2010-2014 5 -Year American Community Survey Table B08301.